With an ever-evolving market and a massive amount of data available, your sales team’s job of knowing their customer base isn’t easy. A multitude of information streams in every day. Sorting through data sets, spreadsheets and a dozen apps can slow them down—hindering the growth and success of your company. In fact, 90 percent of sales reps associate missed opportunities with the inability to leverage all available information.
Instead of solely focusing on dissecting the customer data in front of them, sales reps should be looking to data visualization to pull out insights not apparent at first glance. Microsoft Power BI in Office 365 can help by enabling your sales reps to collect, unify and visualize all their data in one place. It’s cloud-based and compatible with 59 different applications, which simplifies the process.
Here are three ways data visualization can transform your sales process:
- Instant reports—Companies are always trying to find new ways to increase productivity. For a sales team, that can mean eliminating difficult and time-consuming manual reports and replacing them with a technology partner that can sort through data from myriad sources and produce actionable insights. Pipeline reports and sales trends can be generated in hours, minutes and sometimes seconds—instead of days—leaving you plenty of extra time to review and develop thoughtful strategies.
- Data share across departments—For your sales team to succeed, your company’s other departments also need analytical success. Because Power BI supports nearly 60 applications, different departments can import the data they’ve collected to share with each other and provide deeper insight. When a sales team can see where marketing efforts have succeeded, for example, they can more effectively realign their strategies.
- Quota management—In an ever-changing market, setting realistic quotas proves challenging, especially when your sales success depends on variables like region, month and customer segment. Power BI eliminates the difficulty by gathering past and present data—in one place—so you can set attainable goals for the future.
Your sales team already knows how to close a deal. Help them get there faster with the insights gained through data visualization.