Today, organizations don’t need to be sold on why they need a website. It’s a necessity for business growth – plain and simple. Instead, the issue arises on how effective the site is on driving sales. There are some people who think they just need a website no matter how it looks or how old it is. Then, there are others who focus more on how the website looks instead of how it performs.
There’s a big difference between a site that just looks good and one that actually performs. While a website should be visually appealing to the user, it should also drive sales! If not, what’s the point of spending money on one?
Does Your Website Perform?
Answer the questions below to see if your website drives sales:
- Are you getting phone calls from your website?
- Are prospects filling out forms with their contact information?
- Are people finding you in the top search results on Google and Bing?
If the answer is “no” or you’re unsure, then you’ll definitely want to implement our 5 must-haves to generate leads:
Display the phone number prominently.
For local companies, use a local phone number instead of toll-free. Don’t hide the number in the corners of the site. Increase the font size so it can be read. Also, add it to the call-to-action banner on the home page. Make it clickable for mobile users.
Capture emails and other information through forms.
To increase leads, add customized forms to every page. One page may have a form for a free audit and another page may have a contact us form. Every form should have an effective call-to-action. What will entice the user to give up their contact information and fill out the form? Don’t add too many fields or else conversion rates will drop. Once the information has been collected, add email addresses to email marketing campaigns.
Add testimonials everywhere on your website.
People want to hear from other people – it’s a trust thing. Gather testimonials from current and past customers. Add a section with them on the home page as well as all other pages. If at all possible, include the contacts name and a picture.
Create effective call-to-action on every page.
In order to get a user to take an action like filling out a form or call, there must be an enticing call-to-action to get them to do so. Otherwise, people will visit the site and not take any action whatsoever. For every page, there should be both primary and secondary call-to-action.
Search engine optimization (SEO) is what gets a site to rank high on search engines like Google and Bing. When no optimization is done, a website could show up on page 10 of Google. How many people actually go to page 10? In order to increase SEO ranking, new content needs to be added to a website consistently. This can be done through a weekly or monthly blog. Once the blog has been written, share it to social media sites like Google Plus, Facebook, Pinterest and Twitter. This should drive more traffic to the website and help with SEO.
Need help with your website?
Give us a call today at 704-230-2058 to schedule your free website performance evaluation and consultation.